Technology Entrepreneurship Project [ENT 600] : Under Armour Group / Muhammad Alifuddin Mazzelan

Mazzelan, Muhammad Alifuddin (2021) Technology Entrepreneurship Project [ENT 600] : Under Armour Group / Muhammad Alifuddin Mazzelan. [Entrepreneurship Project] (Unpublished)


This is an attempt to hold how the theories can be applied to a practical situation. As a student in UiTM Perlis, it is a part of a study for everyone to undergo a case study project. So, for this purpose, I got the chance to research a corporate entity that makings a product that deeply interests us, which is Under Armour Group, a sports retailer. Above all else, the overall data in regards to the corporate has been gathered. Data is assembled through the essential and auxiliary source. In the second piece of the report contains the particular subject examinations. The goal of the undertaking is to figure on the foundation, hierarchical construction, items and administrations that Under Armour provides. In this case study, I have analysed the strength, weaknesses, opportunities, and threats of this company in the real business world by using SWOT analysis. Next, I studied regarding the product manufactured by Under Armour, which is mainly a standard technology utilized by the company for its selected product that I have chosen which is their training shoes. Here, I will clarify the issues of the shoes that have catch my eye. The problem of the shoes that I discovered is the shoes cannot be use as running shoes. Next, is the shoes will be uncomfortable for the people with low and high arch foot. And lastly, the training shoes cannot be use as walking shoes. In this study, I will be explaining deeper regarding the problems and I would also be discussing the alternatives resolutions towards the problems.


Item Type: Entrepreneurship Project
Email / ID Num.
Mazzelan, Muhammad Alifuddin
Subjects: H Social Sciences > HF Commerce > Business
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus
Keywords: Under Armour Group ; Training Shoes ; Uncomfortable
Date: 20 October 2021
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