Principles of Entrepreneurship (ENT530): Business Model Canvas: Bracelet Spray / Ani Nurasyiqin Azman … [et al.]

Azman, Ani Nurasyiqin and Abdul Rahim, Noor Ardila and Othman, Nur Arifah and Ahmad Ramlee, Nur Rahayu and Amir Hamzah, Nurul Fatin Shuhadah (2021) Principles of Entrepreneurship (ENT530): Business Model Canvas: Bracelet Spray / Ani Nurasyiqin Azman … [et al.]. [Entrepreneurship Project] (Unpublished)


Nowadays, non-lethal self-defense weapons likes pepper spray are really needed to have or keep by every person to avoid violent crime so that they can take fast action whenever it comes to dangerous situation. It is to ensure everyone always ready to help themselves in keeping levels of fear to manageable level as well as if they are having a walk by alone through a seedy place of town. This business is created to provide customer satisfaction by serving them great service, the high-quality products that can ensure the products can be the best safety tools to the customers wherever they go after they leave the house. Also, SAFRAA pepper spray bracelet is well-designed to make sure it can work effectively by the consumers when there has a threat by any bad animals or people. Thus, the quality of the products is the most important part we need to take care of, so that the consumers safety can be assured very well during facing an attacker. So, do you know why we designed the pepper spray as a bracelet? It is because we want to provide people, especially women and disable people to have quick action tools which means they no need to take longer time finding the pepper spray in their handbags. They just can spray directly towards an attacker. Furthermore, we also create the pepper spray bracelet with a tracker that other people can trace the users’ location wherever they are if they cannot be reached by connecting the tracker to the smartphones. According to the price of the products, SAFRAA Enterprise is providing an affordable price whereby everyone can afford, carry, and use it with confidence to protect themselves. For sure, we will present the steps on how to use the pepper spray bracelet and print out the steps on the packaging of the products. As we know, it is really needed to make sure the consumers can use it smoothly during facing a dangerous situation. Other than that, we have discussed to choose the online shopping platforms too to sell our pepper spray bracelet since nowadays, people sometimes tend to buy their needs through shopping website, Shopee app and Lazada app to when they cannot go out to the stores.


Item Type: Entrepreneurship Project
Email / ID Num.
Azman, Ani Nurasyiqin
Abdul Rahim, Noor Ardila
Othman, Nur Arifah
Ahmad Ramlee, Nur Rahayu
Amir Hamzah, Nurul Fatin Shuhadah
Email / ID Num.
Mohd Nordin, Noorain
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Melaka
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Principles of Entrepreneurship; ENT530; Business Model Canvas; Pepper spray
Date: 2021
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