Technology Entrepreneurship Project (ENT 600) : Umbro / Mohd Nazrul Mohd Yusuf

Mohd Yusuf, Mohd Nazrul (2021) Technology Entrepreneurship Project (ENT 600) : Umbro / Mohd Nazrul Mohd Yusuf. [Entrepreneurship Project] (Unpublished)


This is an attempt to understand how the ideas can be implemented in a realistic setting. As a student at UiTM Perlis, everyone is required to complete a case study project as part of their studies. So, for this reason, I was given the opportunity to conduct research on Umbro, a sports equipment supplier, which manufactures a product that we are really interested in. First and foremost, general organizational knowledge has been gathered. Main and secondary sources are used to collect information. The advanced topic studies are included in the report's second section. The project's goal is to find out the context, organizational structure, goods, and services that Umbro offers. In this case study, I used SWOT analysis to assess this company's strengths, weakness, opportunities, and threats in the real world. Following that, I researched Umbro's product, which is primarily a common technology used by the company for its chosen product, which is their training jacket. The problem with the training jacket that I found is that it is too heavy, which causes difficulties for athletes. Next, the jacket contains several local counterfeit items, which can pose a danger to Umbro's profit margins. Finally, this jacket is too costly in comparison to other brands, and Umbro which struggle to attract middle-class buyers. I will be explaining deeper regarding the problems and I would also be discussing the alternatives solutions towards the problems. I will go into greater detail about the issues, as well as explore possible solutions to the problems.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Yusuf, Mohd Nazrul
Subjects: H Social Sciences > HF Commerce > Business
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus
Keywords: Umbro ; Training Jacket ; Middle-Class Buyers
Date: 12 October 2021
Edit Item
Edit Item


[thumbnail of 52181.pdf] Text

Download (199kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details