Elements of trust in e-commerce interaction/ Mohd Sazili Shahibi ... [et al.]

Shahibi, Mohd Sazili and Ali, Juwahir and Zaini, Muhamad Khairulnizam (2011) Elements of trust in e-commerce interaction/ Mohd Sazili Shahibi ... [et al.]. Journal of Information and Knowledge Management (JIKM), 1 (1). pp. 101-110. ISSN 2231-8836 ; E-ISSN:2289-5337


Trust was often cited as the main reason why many customers are still sceptical about some online vendors. The purpose of this paper is to identify the elements of trust in e-commerce interactions and how far the element of trust has influence a business transactions electronically. A survey was conducted on information system personnel in Selangor State government office. The result revealed policy clearly stated on the website has been identified by the researcher as a dominant element to the Internet user to trust a certain website. 69.4 percent of the respondents considered the element of return policy in e-commerce website as significant and a core trust element in e-commerce applications.


Item Type: Article
Email / ID Num.
Shahibi, Mohd Sazili
Ali, Juwahir
Zaini, Muhamad Khairulnizam
Subjects: H Social Sciences > HC Economic History and Conditions > Information technology. Information economy. Knowledge economy. Digital divide
H Social Sciences > HF Commerce > Electronic commerce
T Technology > T Technology (General) > Information technology. Information systems
Divisions: Universiti Teknologi MARA, Selangor > Puncak Perdana Campus > Faculty of Information Management
Journal or Publication Title: Journal of Information and Knowledge Management (JIKM)
UiTM Journal Collections: UiTM Journal > International Journal of Information and Knowledge Management (JIKM)
ISSN: 2231-8836 ; E-ISSN:2289-5337
Volume: 1
Number: 1
Page Range: pp. 101-110
Keywords: Trust, e-Commerce, Interaction, Information System Personnel
Date: 2011
URI: https://ir.uitm.edu.my/id/eprint/52107
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