Competitive intelligence: meanings, concepts and applications / Adnan Jamaludin

Jamaludin, Adnan (2014) Competitive intelligence: meanings, concepts and applications / Adnan Jamaludin. Journal of Information and Knowledge Management (JIKM), 4 (2). pp. 1-11. ISSN 2231-8336; eISSN: 2289-5337

Abstract

Competitive intelligence or in short known as Cl is a tool for strategic management that organizations could benefit from. Cl provides clear guidance to business companies about what to expect based on the intelligence gathered through the Cl process. Although Cl has been playing its important role in business companies, there are still many who fail to capitalize and reap its potentials and benefits. This is because the precursor to Cl establishment in any business companies is to understand the Cl concepts before it can be put into practice. This paper attempts to highlight some of the many concepts that are deemed important in carrying out the Cl work. The concepts could also be used as a framework for future research in Cl.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Jamaludin, Adnan
adnanj@uitm.edu.my
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Consciousness. Cognition
B Philosophy. Psychology. Religion > BF Psychology > Multiple intelligences
Divisions: Universiti Teknologi MARA, Selangor > Puncak Perdana Campus > Faculty of Information Management
Journal or Publication Title: Journal of Information and Knowledge Management (JIKM)
UiTM Journal Collections: UiTM Journal > International Journal of Information and Knowledge Management (JIKM)
ISSN: 2231-8336; eISSN: 2289-5337
Volume: 4
Number: 2
Page Range: pp. 1-11
Keywords: Competitive Intelligence, concepts of Cl
Date: December 2014
URI: https://ir.uitm.edu.my/id/eprint/51989
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