ENT530: Lurve of Felicidad / Nur Azmina Shafiza Saupi.

Saupi, Nur Azmina Shafiza (2018) ENT530: Lurve of Felicidad / Nur Azmina Shafiza Saupi. [Entrepreneurship Project] (Unpublished)


Its more strongly love to see happiness between mum and her daughter that always bonding together or maybe share same interesting since they in a same gender. From there, it bring Lurve of Felicidad here to carries out online business that bring something love to them. As known, parents always being a mirror of kids. Whatever we do they always want to follow. That bringing some ideas to us to produce something that bring them close with us. Normally, we can match only for color but rarely did we find same design to match and match together. The uniqueness by Lurve of Felicidad we bring something cute and good for mum and kids that can match together. In that case, sometime we can understand and more close with them when we try to follow their interest. In addition to reinforcing strategies for maintaining customer loyalty towards Lurve of Felicidad, expanding and exploring ways to promote this online product and services business in social media is important. The way to get customer, to maintaining and attract customer it’s important to bring this business more expanding in future. The way Lurve of Felidad use is by giving a teaser of product followed by soft sell then lastly by hard sell. This strategic of marketing will attract customer to buy and will be our regular customer for next new collection. Lurve of Felicidad will always find the new knowledge and marketing strategic to further develop in this business.


Item Type: Entrepreneurship Project
Email / ID Num.
Saupi, Nur Azmina Shafiza
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Project management
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Bonding, Strategic of marketing, Online business
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/51838
Edit Item
Edit Item


[thumbnail of 51838.pdf] Text

Download (597kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details