ENT530: Garfieldlicious Shoppe / Khairunnisa Kamalrudin.

Kamalrudin, Khairunnisa (2019) ENT530: Garfieldlicious Shoppe / Khairunnisa Kamalrudin. [Entrepreneurship Project] (Unpublished)


Garfieldlicious Shoppe offers snacks and chips products, providing assorted flavors and type of chips products that may suit customers need and satisfaction. It is an online based business and all the business operation such as manufacturing and packaging is done at owner house at USJ16. Hence, Garfieldlicious Shoppe (GS) target people and resident around USJ area. However, customers who stay outside USJ area also being a part of GS's target customers. GS can deliver their product outside USJ area by postage. Officially, GS has started their business in October 2019. Starting in USJ area which is known as one of most developing area, the people who work and resident around USJ usually exposed to modern food products or the trendy ones. GS marketing strategy is to emphasize the quality and price of the products. GS offers an affordable price that matches with premium ingredient used to produce products that high in quality and taste. The price is comparable with others business that offer same products since it is USJ area which cost to produce is high. Thus, GS has develop marketing strategy that gives attraction to buy GS products. GS also have own management which handle by me.Khairunnisa binti Kamalrudin and was helped by my husband, Abdullah bin Ismail which act as financial consultant and also my operation and kitchen helper. GS also have Facebook Page that being created in October 2019 for the purpose of expanding the business. Facebook is also known as one of the top and biggest platform to reach targeted customer in USJ area or even customer outside by applying an easy ways of communication and advertisement. By using this platform also, I gain new knowledge on how to utilize social media as one of method to do business starting from creating the Facebook Page, teaser posting, soft sell posting and hard sell posting. It is also a requirement for all social businessman or businesswoman for ENT530 to obtain the revenue at least RM61.00 and above. A prudent spending need to be considered in order to avoid profits falls. I believe in my product's quality and surely my products will become a favorite choice among customersln USJ are or even outside it.


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