Traveldream / Nur Azryna Zamrin

Zamrin, Nur Azryna (2018) Traveldream / Nur Azryna Zamrin. [Entrepreneurship Project] (Submitted)


Traveldream is online-based travel business which using social media platform to boost the marketing as well as to inform and acknowledge people about the company. For the starting, Traveldream only introduce 3 Days 2 Nights Koh Lanta package to the customers. Basically Koh Lanta package is focusing on snorkeling activities as a main attraction. Beautiful coral and marine life in Koh Lanta Island is perfect for those who want to escape from busy cities and life. As a startup business, Traveldream strive to gain customer trust. Customer trust and satisfaction is very important in every business. It is not only creating customer loyalty but also this satisfaction customer will insist their family and friend to make a business with the company. In order to gain trust, Traveldream will always deliver the best services to the customer and trying to match customer need and request. Besides that, Traveldream also applying teaser, soft sell and hard sell concept on social media platforms to attract more people and build trust. The way of the posting including headline, sentences and picture is very important to make people engage with the post and page. Teaser concept is to reveal only a little about the package offer by Traveldream. Its purpose is to arouse widespread attention, and build excitement and expectations through consumer curiosity. For soft sell, Traveldream share about the tips , information and fun fact that related to the travel to their customer. This concept is to avoid angering potential customers and pushing them away. However, for hard sell, Traveldream directly promote Koh Lanta package to the customer. Traveldream choose social media platforms to increase awareness about the business and to promoting the service is because these channels offer a fun and easy way to keep in touch with customer.


Item Type: Entrepreneurship Project
Email / ID Num.
Zamrin, Nur Azryna
Email / ID Num.
Thesis advisor
Zainal Abidin, Zanariah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Keywords: social, media, platform
Date: 2018
Edit Item
Edit Item


[thumbnail of 51825.pdf] Text

Download (552kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details