ENT530: Satay warisan / A'in Syuhaida Zafaruddin … [et al.]

Zafaruddin, A'in Syuhaida and Roslan, Farah and Mohd Azli, Nurul 'Iizatti' Ainaa Saffa and Zaiman, Shazatul Nazha and Zol Azlan, Syahira Hana (2019) ENT530: Satay warisan / A'in Syuhaida Zafaruddin … [et al.]. [Entrepreneurship Project] (Unpublished)


Satay Warisan Sdn. Bhd. is a food production business that provides various types of satay which are chicken, beef, bone, lamb, rabbit, deer and ostrich. This is a partnership business type that consists of four members. Satay Warisan Sdn. Bhd. was established on 2018 and it located at No. 5, The Podium, Sungai Penchala, 60000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur. Even though Satay Warisan Sdn. Bhd. is new in the market but it has high potential to beat other satay business in Kuala Lumpur because the place is strategic, the market size is only in The Podium (working people, tourists, family and restaurant or cafe) and it easy to reach at night as dinner and supper. Also the quality of the product being served is excellent. Satay Warisan Sdn. Bhd. marketing strategy is to emphasize the quality and price of our products and services. We offer the affordable price because the cost of living in kuala Lumpur is very high. Thus, we develop marketing strategy that gives attraction to come our shop especially to poor people or teenagers. The management of Satay Warisan Shd. Bhd. consists of 5 lead workers which are A'in Syuhaida Binti Zafaruddin, Nurul 'lizzati 'Ainaa Saffa Binti Mohd Azli, Farah Binti Roslan, Syahira Hana Binti Zol Azlan and Shazatul Nazha Binti Zaiman. Our workers have several experience in finance, businesses, sales and accounting. Five partners will take role responsibilities together instead different duties and portfolio of partners. Satay Warisan Sdn. Bhd. spent RM 5,000 per person as capital contribution to develop this business. This cost has been successful to open this business. Futhermore, Satay Warisan -Sdn. Bhd. year return is RM 478,926 and the profit is enough to overcome the business in future.


Item Type: Entrepreneurship Project
Email / ID Num.
Zafaruddin, A'in Syuhaida
Roslan, Farah
Mohd Azli, Nurul 'Iizatti' Ainaa Saffa
Zaiman, Shazatul Nazha
Zol Azlan, Syahira Hana
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Small business
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Food production, Satay, Marketing strategy
Date: 2019
URI: https://ir.uitm.edu.my/id/eprint/51792
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