Serenade Cafe / Aisyah Nabilah Abd Latif, Fatimah Najihah Baderol Allam … [et al.]

ABD LATIF, AISYAH NABILAH and BADEROL ALLAM, FATIMAH NAJIHAH and ZULKAFLE, NAZATUL NAJMI and MOHAMAD NASIR, NUR LIYANA (2018) Serenade Cafe / Aisyah Nabilah Abd Latif, Fatimah Najihah Baderol Allam … [et al.]. [Entrepreneurship Project] (Submitted)

Abstract

This study is conducted to evaluate and determine issue faced by a chosen company that involves in food industry setting named as The Serenade Cafe located at UiTM Selangor Kampus Puncak Alam. Based on the face-to-face interviewed conducted with the manager of the cafe, we find out that the highlighted problem is related to low manpower and worsen with a poor management system and service offered. This lead to several limitation "and burden to customer to fully enjoy their experience at this cafe. This issue however, need to be handled wisely in order to maintained cafe's reputation and increase business performances by improving their management system and service quality. Thus, this study provides a thorough analysis on pros and cons of the cafe operational system and also suggestion to solve the issues to further promote this newly operational cafe among UiTM Puncak Alam community this product possible to be commercialized. The design and reasoning behind every technology in this product are explained thoroughly in this paper.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
ABD LATIF, AISYAH NABILAH
UNSPECIFIED
BADEROL ALLAM, FATIMAH NAJIHAH
UNSPECIFIED
ZULKAFLE, NAZATUL NAJMI
UNSPECIFIED
MOHAMAD NASIR, NUR LIYANA
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Journal Advisor
ZAINAL ABIDIN, ZANARIAH
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Health Sciences
Keywords: Cafe, Food, Management
Date: December 2018
URI: https://ir.uitm.edu.my/id/eprint/51770
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