Serenade Cafe / Aisyah Nabilah Abd Latif, Fatimah Najihah Baderol Allam … [et al.]

This study is conducted to evaluate and determine issue faced by a chosen company that involves in food industry setting named as The Serenade Cafe located at UiTM Selangor Kampus Puncak Alam. Based on the face-to-face interviewed conducted with the manager of the cafe, we find out that the highlighted problem is related to low manpower and worsen with a poor management system and service offered. This lead to several limitation "and burden to customer to fully enjoy their experience at this cafe. This issue however, need to be handled wisely in order to maintained cafe's reputation and increase business performances by improving their management system and service quality. Thus, this study provides a thorough analysis on pros and cons of the cafe operational system and also suggestion to solve the issues to further promote this newly operational cafe among UiTM Puncak Alam community this product possible to be commercialized. The design and reasoning behind every technology in this product are explained thoroughly in this paper.