ENT600: Mata by Optometrist / Herlina Nuru … [et al.]

Nuru, Herlina and Ridzuan, Nurul Najjua and Khudzir, Nurul Syazwin and Kamarudin, Siti Hanis Mastura and Mohd Azmi, Syaripah Nur Hazirah (2018) ENT600: Mata by Optometrist / Herlina Nuru … [et al.]. [Entrepreneurship Project] (Unpublished)


MATA by Optometrist (MBO) have been establish and recognized by Bandar Puncak Alam resident as one of the leading bumiputera optometrist premises and optical shop. This is due to the strategic location that near to resident area and the excellent services provided by them. Services offered by MATA by Optometrist including full eye examination by a qualified optometrist, detection of eye disease, binocular vision therapy and sale quality of glasses and sunglasses from various brands and product. The major problem faced by MATA by Optometrist is company management for example, monthly sales target, lack of instrument in the program being conducted and lack of staff. This problem will contribute to the poor management of the company as it affects the service quality provide by the company and indirectly causes bad impact in financial state. MBO also needs to face competitor that have various eye instruments with many expertise in optometry field who do optometrist services for free and sell optical product in lower price. However, the price set by MBO shows the quality of the services since many of the customers really satisfied with their services and had recommend it for their fellow friends and family.


Item Type: Entrepreneurship Project
Email / ID Num.
Nuru, Herlina
Ridzuan, Nurul Najjua
Khudzir, Nurul Syazwin
Kamarudin, Siti Hanis Mastura
Mohd Azmi, Syaripah Nur Hazirah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Project management
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Health Sciences
Keywords: Puncak Alam, Bumiputera optometrist, Optical product
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/51750
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