ENT530: Mydin / Mohd Shamirul Mohd Shafridin … [et al.]

Mohd Shafridin, Mohd Shamirul and Mohd Rosli, Aimie Diyanna and Ghazali, Intan Izzati and Khair Siddik, Nur Afiqah Nadhirah (2018) ENT530: Mydin / Mohd Shamirul Mohd Shafridin … [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

Mydin Mohamed Holdings Berhad have been recognized by all customers and it is the largest hypermarket chain in Malaysia. Mydin Mohamed Holdings Berhad (HQ) was established in 1940 and based in Subang Jaya, Malaysia. The founder was Gulam Husen Jamal an immigrant from India, a father to Mydin Mohamed. Before starting this business, his father Gulam Husen Jamal was operated Mydin business in 1918 at Penang. Since the shop had been destroyed during the World War II, Mydin Mohamed was continuing the trades of wholesaling in 1957 at Kelantan. In 2011, MYDIN, along with other major hypermarkets such as Tesco and Carrefour participated in the TUKAR programme under the Economic Transformation Programme. The programme is aimed to transform 100 selected sundry shops into modern mini marts. The company is responsible for training the shops and providing assistance after transforming as mini marts along with Tesco. In July 2013, MYDIN's then ventured into the high-end retailing with the opening of the first SAM's Groceria outlet at the Gurney Paragon in Penang in July 2013. SAM affectionately stands for Saya Anak Malaysia (I am Malaysian). Nowadays, Mydin business activity is in retailing and wholesaling. The product range divide into food line, household, soft-lines and hard-linesitems. Hard-line products include hardware, electrical, stationery, porcelain and toys. And the soft-line comprises of textiles and fabrics products. The number of outlets encompasses 23 malls, 24 hypermarkets where each is located in the malls, 16 emporiums, 3 bazaars, 47 minimarkets (MyMydin), 12 convenience shops (MyMart), 4 franchise outlets (Mydin Mart), 7 SAM'S Groceries supermarkets, 1 stand-alone SAM'S Deli restaurants and 179 KR1M branches.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Mohd Shafridin, Mohd Shamirul
UNSPECIFIED
Mohd Rosli, Aimie Diyanna
UNSPECIFIED
Ghazali, Intan Izzati
UNSPECIFIED
Khair Siddik, Nur Afiqah Nadhirah
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Department stores
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Hypermarket chain, Economic Transformation Programme, Malaysia
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/51739
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