ENT600: Mama Sup Utara / Mohd Norhafiz Maszalan and Muhammad Ainuddin Maszalan.

Maszalan, Mohd Norhafiz and Maszalan, Muhammad Ainuddin (2018) ENT600: Mama Sup Utara / Mohd Norhafiz Maszalan and Muhammad Ainuddin Maszalan. [Entrepreneurship Project] (Unpublished)


This case study is conducted to analyse the real situation of technopreneurship. For this case study, we have chosen Mama Sup Utara to conduct our investigation. Mama Sup Utara faces labor problem cost in which the labor cost of each worker is quite high. Due to surounding influence, there has been a demand for salary raise from workers. Mama Sup Utara has cover not just salary, but also in terms of transportation, residence, and welfare. Thus, too high salary need to be considered to ensure the salary paid worth the productivity of worker. The productivity of each worker plays an important part in order to fit in Mama Sup Utara standard which is to ensure high quality of foods, packaging, dealing with customers and procedure of food preparation. The theory that have been utilized by Mama Sup Utara is first impression. The owner, known by name of Mama have prioritize taste of her foods' taste and stated how important your foods taste in order to impress customers. Quoting her saying, "no matter how far your shop located, people will find you if your food is delicious." She emphasized that taste and quality are very important to maintain customers and therefore procedure to prepare and cook food must be followed in order to retain the flavor of foods at all times. The crucial part is the raw material to prepare the food in which high quality but at reasonable price in order to produce tasty food, increase customers, and retain the profit gain by Mama Sup Utara.


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