ENT 600 : Sani Express / Fatin Azirah Mohd, Fatin Farhana Awang Shukor and Nur Liyana Samshir

Mohd Shukor, Fatin Azirah and Awang, Fatin Farhana and Samshir, Nur Liyana (2018) ENT 600 : Sani Express / Fatin Azirah Mohd, Fatin Farhana Awang Shukor and Nur Liyana Samshir. [Entrepreneurship Project] (Unpublished)

Abstract

This case study was conducted to examine problem that encountered by Sani Express during their business operation for the past eleven years. From this case study, we were able to make a few recommendations in order for them to improve the quality of services. The finding draws attention to the fact that problem in Sani Express Shah Alam shows some major and minor problems. Firstly, there is difficulty in purchasing online ticket through Sani Express official website. The passengers have to buy the ticket at the counter instead of purchase it online. Next, Sani Express is also poor in marketing strategy. They do not always update their promotion and advertisement about their services especially on social media. In a conclusion, this case study will shows problem associated with Sani Express Shah Alam and concludes that it would be an ideal recommendation in order for them to improve their services.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Mohd Shukor, Fatin Azirah
2016447772
Awang, Fatin Farhana
2016447598
Samshir, Nur Liyana
2016447592
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Project management
H Social Sciences > HD Industries. Land use. Labor > Automobile industry and trade
H Social Sciences > HD Industries. Land use. Labor > Service industries
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Applied Sciences
Keywords: sani express, services, quality
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/51584
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