Ikea Damansara / Adlan Khairulfazi … [et al.]

KHAIRULFAZI, ADLAN and AHMAD MALIKI, SITI NUR SAKINAH and MOHD ZAIN, NUR ZULAIKHA and NASIR, FAEZUL KAMIL (2019) Ikea Damansara / Adlan Khairulfazi … [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

IKEA is a Swedish founded, Dutch based multifunctional: group, that designs and sells ready- to-assemble furniture,, kitchen; appliances and home accessories. It is one of Malaysia's largest furniture retailer. And now, it has ventured in the food industry. Serving mains to desserts, it now features, restaurant, cafe and bistro. Customers can pop: in for a quick snack or stay for a leisurely breakfast, lunch or dinner. IKEA stores feature restaurants, bistros and one of the most popular food item is the vanillas oft ice cream. People are willing to wait in a long queue just to obtain the ice cream. However, observation and experience: show that the buying: and; selling: process of IKEA's vanilla soft ice cream is a troublesome; to both; the customers and staff members, of IKEA. Thus, the team would like to analyse the issue, long; queue of purchasing and selling vanila soft ice cream in IKEA Damansara.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
KHAIRULFAZI, ADLAN
2014649516
AHMAD MALIKI, SITI NUR SAKINAH
2014616748
MOHD ZAIN, NUR ZULAIKHA
2014271742
NASIR, FAEZUL KAMIL
2014205036
Contributors:
Contribution
Name
Email / ID Num.
Journal Advisor
ZAINAL ABIDIN, ZANARIAH
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Architecture, Planning and Surveying
Keywords: Ikea, Business, Furniture
Date: November 2019
URI: https://ir.uitm.edu.my/id/eprint/51544
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