ENT600: Kulai IOI Mall Giant Hypermarket / Mohd Hafiz Hanafi and Ilizawani Kamari

Hanafi, Mohd Hafiz and Kamari, Ilizawani (2018) ENT600: Kulai IOI Mall Giant Hypermarket / Mohd Hafiz Hanafi and Ilizawani Kamari. [Entrepreneurship Project] (Unpublished)


GCH Retail (M) Sdn Bhd was the leading grocery retailer in Malaysia in 2016 with a 9% value share. Place that been selected on conducting this case study is IOI Mall Kulai Giant Hypermarket which is located at Kulai District in Johor State. As increasing numbers of new grocery retailers brands entered Malaysia in 2016, consumers became more discerning and particular about cost-effective retailers and products. In this case study, information been gather by meeting and interviewing both the employee and employer in the workplace and also some of the consumer. Information that gather been inserted in SWOT Analysis and Consumer Trends Canvas(CTC) as a methodology to analyze and to propose necessary plan on every problem due to short and long term beneficial solution. Most of the problem that arise from the customer is that certain price of the product (milk,powder,vegetables,fruits) that shows is not identical with the price that been payed, ancTalso about the lineup in the paying counter so time consuming. When refer to the employer and employee, most of the problem are highly turnover rate employee especially in operating department (fresh market, dry market). Latest technology lead to online shopping such as tesco online and happyfresh. The future solution that been recommended are by enhancing on technological equipment usage such as Digital Price Apps or Electronic Shelf Labelling. By appointed adequate staff for IT Specialist position is such a good move to take care all the technological appliances that been show by the company.


Edit Item
Edit Item


[thumbnail of 51461.pdf] Text

Download (129kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details