Case Study : NSA Beauty Company / Nur Awin Muhamad

Muhamad, Nur Awin (2021) Case Study : NSA Beauty Company / Nur Awin Muhamad. [Entrepreneurship Project] (Unpublished)


People nowadays are busy think about their beauty especially among women. Beauty is commonly described as a feature of objects that makes these objects pleasurable to perceive. Such objects include landscapes, sunsets, humans and works of art. Beauty, together with art and taste, is the main subject of aesthetics, one of the major branches of philosophy. Conceptions of beauty aim to capture what is essential to all beautiful things. In this case, I want to emphasize on the beauty of someone’s skin. We have all heard that we should not judge people based on their appearance. As the saying goes, beauty is only skin deep. Furthermore, someone's physical presence tells us little of how kind they are or how dependable you are or something else about their character.
For my case study, I choose NSA Beauty Company as my reference entrepreneur. This company introduce about the importance of skin care on our face. It really related with the situation which whom having problem on their skin. NSA Beauty Compony are offered a selection of skincare for instance serum, moisturizer, scrub mask, sunscreen, and cleanser. Also offered cosmetic product such as foundation, blusher, and lipstick. All of the products are with the affordable price. NSA Beauty Company want the world to experience high quality products at reasonable deal. They ship worldwide and look forward to giving the best on their product.
Other than that, NSA Company also concerned about how to help other people with their business. We already know that, in our country is shaken by a virus known as Covid-19. This causes many people to lose their jobs. So, Hafiz Mahamad take the opportunity to develop their business through agent recruitment. Marketing has two goals to attract new consumers by offering superior value and to retain and expand existing customers by providing value and satisfaction. The marketing mix is a set of tactical marketing strategies that a company uses to generate the desired response in its target market.


Item Type: Entrepreneurship Project
Email / ID Num.
Muhamad, Nur Awin
Email / ID Num.
Thesis advisor
Ramli, Nur Haslina
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs > Beauty, Personal
H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Computer and Mathematical Sciences
Keywords: Beauty, serum, moisturizer, scrub mask, sunscreen, and cleanser
Date: 2021
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