Case Study : Nick Pelukis Iklan Sdn. Bhd. / Mohamad Usamah Thani Che Arif

Nick Pelukis Iklan is a company that provide advertising service in Rantau Panjang. It has been recognized by all resident Rantau Panjang since it is the only company that provide these kinds of service and has been operated since 1985. The services and products have been increased and improved by time to time. In the early business, the services are printing banner and making plate number. By the time company getting bigger and the machine getting better, they now also make stickers, house plate, name card, and more. From working alone, now the company hired six staffs to help in making product. It makes the company more productive and efficient.
The company has many strengths and weaknesses in their business. The strategic location of the premise is the solid strength for Nick Pelukis Iklan. The company was surrounded by shops and located in the middle of city make it easier for seller to find and use their services. Not only that, but there are also many schools around in radius 10 km from the premise. Schools also a potential loyal customer for the company and it is the strength for the company. The weakness for Nick Pelukis Iklan is bad marketing the business. The weakness now was covered when the daughter of the owner takes over the management in the company. The price also become one of the weaknesses because to make banner or plate number need to use materials and it is not cheap. Due to that, the price for the service is not cheap either.