Case Study : TheGanuGanu / Nur Dayana Batrisya Nor Azhar

Nor Azhar, Nur Dayana Batrisya (2021) Case Study : TheGanuGanu / Nur Dayana Batrisya Nor Azhar. [Entrepreneurship Project] (Unpublished)

Abstract

TheGanuGanu is a home catering business that is owned by Norahan Bin Mat Rani.The business is located at her home which is in Lot 53348-1, Persiaran 1/12, Kampung Batu Muda, 51100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur. This home catering business first started in November 2019 and is still active today. TheGanuGanu is a home catering service specializing in traditional food originated from Terengganu which Norahan was born in. The name “TheGanuGanu” originated from the name of the state Terengganu to indicate that the service the business offers is a home catering service that serves traditional food originated from Terengganu. The reason why I choose this entrepreneur and her business is because I want to know how it is like to run a small business and gain a steady income. Another reason is Puan Norahan is my mother’s friend. My mother recommended her for this case study and I agree. It is more comfortable to interview someone close to my relatives and learn from someone I know about entrepreneurship and her experience in running a business as an entrepreneur. To carry out this case study, I have reached out to the entrepreneur, Puan Norahan Binti Mat Rani to search for information about her life as an entrepreneur and the business
that she runs. I have held an interview by asking a few questions regarding her background and thorough information about her business “TheGanuGanu” through WhatsApp. Additionally, I also studied about how she started her business, the reason she
started doing business, the challenges she faced while running her business, the actions she takes to overcome the challenges, her business plan and strategies to gain customers, her motivation to continue her business and the entrepreneurial competencies that she has as an entrepreneur.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Nor Azhar, Nur Dayana Batrisya
2019424802
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Ramli, Nur Haslina
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Keywords: Catering service, traditional food and home catering service
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/51384
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