Achik Printing Taman Melawati Sdn. Bhd. / Muhammad Hakimi A. Hamid ... [et al.]

This paper is focused on a case study of the Achik Sdn. Bhd. Interview have been conducted with the owner of the company for the company information and the team did the SWOT analysis for the company. In the first half of the report, the team have collected the general information of the company. It is gathered through verbal interview and online survey. On the second half of the report, it contains the specified subject of the case study. This include the problem statement of the company, SWOT analysis, findings through the case study of the company and the recommendations to improve the company issues. Next, the team study about the business, marketing and operating strategy of the company. This is to observe on how the company promote their product and services. The team also study about the financial achievements and how the company achieve their financial goals. This indicate on how the company manage their financial and their financial strategy for getting goals. Lastly, the team analyse the Consumer Trend Canvas (CTC) from their strength, weakness, opportunities and threats in SWOT analysis and come out the possible solution in recommendations section. Thus, the needs and demand can be fulfil in CTC.