Case Study : Chemilan / Ahmad Azim Ihsan Rusli

Rusli, Ahmad Azim Ihsan (2021) Case Study : Chemilan / Ahmad Azim Ihsan Rusli. [Entrepreneurship Project] (Unpublished)


The case study that I can brief from my business mentor or an entrepreneur to this report is about her personal background, business profile, and her Personal Entrepreneurial Competencies (PECs) that I think she possesses such characteristics. So, I choose the food beauty which is Chemilan by Nasyrah Hanim. A successful 28 years old businesswoman, founder, young trainer, and business coach. Nasyrah Hanim has been involved in the business since high school until now. She got a master’s in business administration at the University of the West of Scotland. She used to sell other people's goods from age 18 to 27 years. Nasyrah did this business because she wants to learn to be an independent woman and a successful entrepreneur. She got the inspiration to come up with her own food brand after she sold other products and she wants to help other people in the business. Chemilan comes out with kudap-kudap, choc-o, and kueh. Last time, they come out Lamb Grill for a short time only. Currently, pandemic Covid-19 have widespread, and all people cannot across the region. For this reason, I can only communicate with the owner through media social and virtually such as WhatsApp, call and videocall. In order to make sure I got all the information about the company background, entrepreneur profile and also the owner’s characteristic or entrepreneurial competencies, I can only ask the owner, Puan Nasyrah Hanim through social media or calls from time to time. In addition, for entrepreneurial competencies I also give my own opinion depends on what I know and what I have seen also through all the feedback from customers from Chemilan’s social media. Indeed, from my own observation, the owner’s characteristic or entrepreneurial competencies are initiative, concern for high quality of work, problem solving, systematic planning and lastly, self-confidence. I also have observed and analysis that SWOT or Strengths, weaknesses, opportunities, and threats based on Chemilan company.


Item Type: Entrepreneurship Project
Email / ID Num.
Rusli, Ahmad Azim Ihsan
Email / ID Num.
Thesis advisor
Ramli, Nur Haslina
Subjects: H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Computer and Mathematical Sciences
Keywords: Kudap-kudap, choc-o, kueh and lamb grill
Date: 29 June 2021
Edit Item
Edit Item


[thumbnail of 51380.pdf] Text

Download (393kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details