Case Study : Julita Fashion / Anis Madihah Zakiman

Zakiman, Anis Madihah (2021) Case Study : Julita Fashion / Anis Madihah Zakiman. [Entrepreneurship Project] (Unpublished)


Assalamualaikum, my name is Anis Madihah Binti Zakiman. This is an attempt to find out how the theory can be applied to practical situations. As a student at UiTM Kelantan Machang Campus, it was part of the study for me to undertake a case study project. So, for this purpose, I had the opportunity to research a company that produces clothing products, namely Julita Fashion, which is currently located at Bazar Shazie Rantau Panjang Kelantan. For the project report, the first step is the general information of the company has been gathered and the information is gathered through the primary and secondary sources for example we interviewed the owner of Julita Fashion Enterprise and we also gathered information about Julita Fashion Enterprise through the Instagram and Facebook Platforms. The second part is, specialized subject study which the objective of the project is to view background, organizational structure, products and services that have been provided in Julita Fashion Enterprise. Next, we study about women's clothing and accessories industry. After that, I learned about the technology or system that have been used in Julita Fashion Enterprise and marketing strategy used by the company to promote their product is really interesting. Lastly, market and place. In this case study, we also analyzed the strength, weaknesses, opportunities and threats of this company in real business world by using SWOT analysis.


Item Type: Entrepreneurship Project
Email / ID Num.
Zakiman, Anis Madihah
Email / ID Num.
Thesis advisor
Ramli, Nur Haslina
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs > Beauty, Personal
H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Computer and Mathematical Sciences
Keywords: Women's clothing and Accessories, existing company plan for expansion, sole proprietorship ▪
Date: 2021
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