In3tree / Mazliani Mohd Muslim

Mohd Muslim, Mazliani (2019) In3tree / Mazliani Mohd Muslim. [Entrepreneurship Project] (Unpublished)

Abstract

This report was commissioned to examine how the sales volume of Int3tree can improve as well from 2017 until now and to recommend ways of increasing the more volume. The research draws attention to the fact that in 2017, the market share of Int3tree was 37%. The shares of their key competitors such as Little Caliph and others brand were 22% and 18%respectively. Over the next two years, although Int3tree retained its market share the volume of sales in the whole market decreased to value amount. Further investigations reveal that this market shrinkage coincided with an increase in health awareness amongst consumers who regard the Lutein and extrax stevia ingredients in chocolate as negative; moreover, since the second half of 2018, an increasing number of rival 'health candies' had appeared on the market. These claimed to offer the consumers a healthy alternative. These factors appear to be the major causes of the decreased sales volume of Int3tree.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Mohd Muslim, Mazliani
2016790553
Contributors:
Contribution
Name
Email / ID Num.
Journal Advisor
Zainal Abidin, Zanariah
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Keywords: Social, Media, In3tree
Date: 12 May 2019
URI: https://ir.uitm.edu.my/id/eprint/51234
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51234

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