In3tree / Mazliani Mohd Muslim

This report was commissioned to examine how the sales volume of Int3tree can improve as well from 2017 until now and to recommend ways of increasing the more volume. The research draws attention to the fact that in 2017, the market share of Int3tree was 37%. The shares of their key competitors such as Little Caliph and others brand were 22% and 18%respectively. Over the next two years, although Int3tree retained its market share the volume of sales in the whole market decreased to value amount. Further investigations reveal that this market shrinkage coincided with an increase in health awareness amongst consumers who regard the Lutein and extrax stevia ingredients in chocolate as negative; moreover, since the second half of 2018, an increasing number of rival 'health candies' had appeared on the market. These claimed to offer the consumers a healthy alternative. These factors appear to be the major causes of the decreased sales volume of Int3tree.