Kedai Kek Dan Roti Aishah / Siti Norbaya Mohamad ... [et al]

Mohamad, Siti Norbaya and Abdullah, Nur Syakirah and A Ghap Ar, Nurul Shahrin A and Ismail, Nawwar Najwa (2019) Kedai Kek Dan Roti Aishah / Siti Norbaya Mohamad ... [et al]. [Entrepreneurship Project] (Unpublished)

Abstract

We got the opportunity to study a small bakery which is 'Kedai Kek Dan Roti Aishah' in Kota Tinggi, Johor. In the first part of the case study, the general information of the shop has been collected. The information is gathered through verbal interview. It is a small family business that are selling variety of cakes, cookies and some bread. For the target market, younger customers may order pastries from a bakery, while families may drop by for bahulu, breads or cakes. The major problems of this bakery is lack of staff and poor marketing strategy. Every business have to design a strategy for achieving their goals", consisting of a marketing, business, and operational strategy. In this case study, we analyzed the strength, weaknesses, opportunities and threats of this bakery by using SWOT analysis. Thus, from the needs and demands from the customers of this company, we analysed the problems and provide recommendations on solution to overcome their problems and to fulfil their needs in Consumer Trend Canvas (CTC) analysis.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Mohamad, Siti Norbaya
2017603102
Abdullah, Nur Syakirah
2017603118
A Ghap Ar, Nurul Shahrin A
2017603124
Ismail, Nawwar Najwa
2017603086
Contributors:
Contribution
Name
Email / ID Num.
UNSPECIFIED
Zainal Abiddin, Zanariah
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Health Sciences
Keywords: Kedai, Kek, Roti
Date: July 2019
URI: https://ir.uitm.edu.my/id/eprint/51222
Edit Item
Edit Item

Download

[thumbnail of 51222.pdf] Text
51222.pdf

Download (979kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

51222

Indexing