Technology Entrepreneurship Project (ENT 600) : Dick’s Sporting Good / Khairilfiqri Syazwan Kamarulzaman

I am student part 5 and now studies at UiTM Perlis. As a student in UiTM Perlis who take part of a study to undergo a case study project. This purpose of case study is to identifying the weakness of the product and give recommendation to improve the product. In this case study, I have analysed about the SWOT Analysis with is Strength, Weakness, Opportunities and threat for this product. This case study is focus on the weakness and I also analysis about the improvement that I can increase the shoe that I choose. Here, I will be explained about the major problem that I found. So, I discover that the shoe is not suitable for people who have high arch feet. This problem can make the people who have high arch feet uncomfortable and fell pain when wear it. Other than that, the shoe also can lead to injury to people who have high arch feet. At last, in this study I also explained deeper more on the problem and I would also be discussing the solution towards the problem.