The digital accounting entrepreneurship competency for sustainable performance of the rural Micro, Small and Medium Enterprises (MSMES): an empirical review / Farhana Hasbolah … [et al.]

Hasbolah, Farhana and Rosli, Mohamad Hafiz and Omar, Siti Aisyah and Hamzah, Hanissah and Bhuiyan, Abul Bashar (2021) The digital accounting entrepreneurship competency for sustainable performance of the rural Micro, Small and Medium Enterprises (MSMES): an empirical review / Farhana Hasbolah … [et al.]. In: E-Proceeding for Asian Conference on Business, Economics and Social Science (ACBESS) 2021. Center for Islamic Philanthropy and Social Finance (CIPSF), Alor Gajah, p. 65.


A year has passed since the Covid-19 pandemic hit the world and no one could have imagined that it would leave such a massive impact on the world economic landscape. The most affected groups are the Rural Micro, Small, and Medium Enterprises (MSMEs) and micro-entrepreneurs. With the implementation of the Movement Control Order (MCO), the business owners are in a dilemma in the way to sustain and maintain their businesses. They need to scrutinize the ability of their businesses to continue operations amid the Covid-19 pandemic. Besides, these business owners were forced to explore new strategies to interact with customers and to simplify transaction processes. A new shift or new normal of the spending habits are formed where individuals are more interested to perform online shopping, and this creates an ideal market environment for business owners to accelerate, test, and launch new experience-driven mobile applications and websites across all their digital platforms. Hence, this study is an empirical attempt to formulate the digital accounting competency model for rural MSMEs. The available online empirical resources by the name of digital accounting entrepreneurship and sustainable performance of the rural MSMEs in different online database sources such as Google Scholars, Springer Link, Wiley, Science Direct, JSTOR, Emerald full text, Scopus, and EBSCO HOST were used for the review. The review findings hitherto show that digital accounting entrepreneurship has a significant role in ensuring the sustainable performance of the rural MSMEs, especially for entrepreneurial competency, marketing capability, knowledge sharing, financial resources, technology usage, drive change and engagement, and individual competency are considered the most influencing factors toward sustainable performance among the rural MSMEs in the world. This finding, therefore, warrants a more in-depth analysis to develop a digital accounting entrepreneurship competency model.


Item Type: Book Section
Email / ID Num.
Hasbolah, Farhana
Rosli, Mohamad Hafiz
Omar, Siti Aisyah
Hamzah, Hanissah
Bhuiyan, Abul Bashar
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Accounting. Bookkeeping
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus
Page Range: p. 65
Keywords: Accounting entrepreneurship; Competency model; Digital entrepreneurship; Sustainable performance; MSME
Date: 2021
Edit Item
Edit Item


[thumbnail of Abstract Only] Text (Abstract Only)

Download (270kB)

ID Number




Statistic details