ENT530: INTEKMA Resort & Convention / Norita Abdullah … [et al.]

Abdullah, Norita and Che Wan Raksan, Che Wan Husaitul Raki'in and Zulkepli, Izzah Izzati and Mohamad Mahmod Yap, Suraya and Ahmad Yani, Noor Syazwani (2018) ENT530: INTEKMA Resort & Convention / Norita Abdullah … [et al.]. [Entrepreneurship Project] (Unpublished)


Managing and operating a resort or hotel management is just like any other business. It faces various types of risks. Hence, the management must be ready to deal with them. In order to minimize the effect of these risks, the management has to find and propose the most suitable and best risk management solutions especially incriminate with customer satisfaction. The management also need to know how the satisfaction of costumer and why customer dissatisfied with their product and services. Customer satisfaction is pointed out as the ultimate goal of all firms (Morgan, Anderson, & Mittal, 2005). Normally this is categorized firms into two types as one is service based firms and other is product based firms. These two types are different from each other because of their own unique characteristics. For example, they store the product but they could not store the service. No doubt customer satisfaction in products and services based firms carries the equal importance but for service based firms it becomes quite complex because of the unique characteristics of service. Customer dissatisfaction is mostly caused by offering low quality products and services to customers. Customer satisfaction assumes an imperative part of your business. Not only is it the main pointer to quantify client unwaveringness, but also a key purpose of separation that helps you to draw in new clients in focused business situations (Nurminen, 2007). It is rarely possible for the industry to fulfill needs and wants of its clients. As they commonly engage in strategic planning as a means of gaining competitive advantage in the face of an increasingly uncertain, dynamic and complex world. To satisfy the customers, the company should listen and accept their feedback and improve service and goods if it needed to be so.


Item Type: Entrepreneurship Project
Email / ID Num.
Abdullah, Norita
Che Wan Raksan, Che Wan Husaitul Raki'in
Zulkepli, Izzah Izzati
Mohamad Mahmod Yap, Suraya
Ahmad Yani, Noor Syazwani
Email / ID Num.
Thesis advisor
Zainal Abidin, Zanariah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > New business enterprises
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Keywords: Resort, Hotel, Management, Business
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/51095
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