Entrepreneurship : Twins Baby World / Nor Aida Md Noor ... [et al.]

Md Noor, Nor Aida and Lewon, Faradilah and Mohd Yusoff, Muhammad Faiq and Che Ab.Rahman, Norazila (2006) Entrepreneurship : Twins Baby World / Nor Aida Md Noor ... [et al.]. [Entrepreneurship Project] (Unpublished)


The business plan is to set up a babies shop namely Twins Baby World. It is prepared for various reasons include allowing the owner or partner to assess the business venture objectively, critically, and practically and as a guideline for day to day business operations. The proposed business named Twins Baby World is a partnership business that consists of four partners. The nature of the business including provide the baby furniture, clothes, toiletries, accessories, and others. This industry becomes a trend in business venture because it can give a good return to the owners.

Twin Baby World is situated at lot 2-08, 2nd floor, Plaza Alam Sentral, 40000, Selangor. The location of this business is strategic as it is located at the business center. The shop also suitable because it complete with infrastructure facilities such as electric, telephone, water supply and others.

For the management planning, the purpose number of man power planning are 9 include General Manager or Administrative Plan, Sales or marketing Manager, Operation Manager, Financial Manager , clerk, cashier and sales girl. The salaries that will given to each staff is included the allocation for Employees Provident Fund (EPF) and the Social Security Organization (SOCSO). The management also provided the fringe benefit to all staff based on their ability and capability also commitment in their work.

The market potential is based on target market of this business include the residences of Shah Alam Mall, PKNS Complex and others baby outlet in Plaza Alam Sentral as well as corporate business in that area. Moreover there are only several competitors in that area and the market share for Twins Baby World after entering. The market is estimate around 6.5%.

The furniture and product that required for operations of Twins Baby World are from Juvelene, Johnson and Johnson, Anakku, Pureen, Fifty, Disney Baby, and Tollyjoy. The cost prices for all the materials required are the lowest price given by the suppliers.

Last but not least, the estimated cost to run this business is RM 145,836. From the financial planning, the cash business situation for first year is expected as positive cash balance for every month. The most important thing that had been figured out through this financial planning is Twin Baby World will get a responsive profit in return. Therefore it is estimate to gain profit for the second and third year.


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