Entrepreneurship : Traditional Delight / Ahmad Azrul Zanal Abadin ... [et al.]

Ahmad Sofian, Mohd Hanif and Mohd Sukri, Suriyati and Hamat Kamel, Nur Azniza and Che Juhan, Ummi Helwariena and Mohd Ghazali, Nik Intan Suriana (2008) Entrepreneurship : Traditional Delight / Ahmad Azrul Zanal Abadin ... [et al.]. [Entrepreneurship Project] (Unpublished)


Our company name is Traditional Delight Sdn. Bhd. We are producing all types of serunding such as serunding ayam, serunding daging, and serunding ikan and two types of dodo/such as dodol pandan and dodol gula melaka and are traditionally made. Serunding is a famous Malay traditional food especially when we celebrate Hari Raya Aidilfitri. Serunding is a popular because of its unique taste, already to eat and long shelf life because we wrapped it neat and tidily. Serunding also can be stored for 6 month from its wrapping date, this food is taken as snack or with ketupat when Hari Raya, it is also can be eaten with rice and bread. This food is a processed food derived from coconut, chicken or cow meat or fish fillet, hot chili and other else. We also ensure utmost hygiene condition of our processing plant and we strive to maintain a level of consistency and freshness of our Serunding. Dodol is also famous Malay traditional foods especially when Hari Raya Aidilfitri. Dodol is produces from rice flour, water,tepung pulut, santan, gula melaka, and daun pandan.

Serunding is suitable to eat with bread, rice, cake, currypuff, popia etc. The industrialist increasing their product of Serunding during Ramadhan because the high demand. Many people from other country such as Brunei and Singapore resembling Serunding and Dodol for their meal.

Our serunding is made from local meat and import meat. Our meats are new and in fresh condition, and our import meat also is from registered supplier. We guarantee that our meat is fresh and clean. In Kelantan, Serunding also known as Serunding Daging Kelantan and there are many main places to produce Serunding and Dodol such as Kampung Laut, Pelekbang, Tumpat Kelantan, Kampung Langgar, Kota Bharu, Kelantan,Pengkalan Chepa, Kota Bharu, Kelantan and Pasir Mas, Kelantan. The main location to produce Serunding is Kampung Laut, Tumpat. Our company location is situated at Jalan Sura Gate, 23000 Dungun, Terengganu. We choose this place because it easier to get our raw material such as meat, fish, chicken, pandan, and gula melaka to make Serunding and Dodol. The date of commencement is January 2009. We are selecting this business because it is part of the Small Medium Enterprise grown by Malay people for local and foreign customers. In addition, we automatically introduce the Malay food and Halal food for international market. Besides that, the capital of the business is not in a big scale because easier to get raw material and deal with our dealer. The demand for this product is high from Peninsular Malaysia, Sabah and Sarawak and Singapore. We are also confident and motivated to propose this as our business because we know Serunding and Dodol has it own value to our Malaysian and has a big future prospect for international market.


Item Type: Entrepreneurship Project
Email / ID Num.
Ahmad Sofian, Mohd Hanif
Mohd Sukri, Suriyati
Hamat Kamel, Nur Azniza
Che Juhan, Ummi Helwariena
Mohd Ghazali, Nik Intan Suriana
Email / ID Num.
Thesis advisor
Ahmad, Norsidah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty > Malaysia
H Social Sciences > HC Economic History and Conditions > Consumers. Consumer demand. Consumption
H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business > Malaysia > Terengganu (Malaysia)
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning > Malaysia
H Social Sciences > HD Industries. Land use. Labor > Economic development. Development economics. Economic growth > Economic development projects > Malaysia
H Social Sciences > HF Commerce > Commodities. Commercial products. Generic products > Malaysia
H Social Sciences > HF Commerce > Business societies > Selling > Sales promotion > Malaysia
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Keywords: Traditional Delight ; Serunding Ayam ; Serunding Daging; Serunding Ikan ; Dodol
Date: 27 March 2008
URI: https://ir.uitm.edu.my/id/eprint/51042
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