Case Study : Interview sir (MZ Lighting Enterprise) / Nur Liyana Ahmad Zubir

Ahmad Zubir, Nur Liyana (2021) Case Study : Interview sir (MZ Lighting Enterprise) / Nur Liyana Ahmad Zubir. [Entrepreneurship Project] (Submitted)


For my case study, I want to provide a summary of the business that I has interviewed. MZ Lighting Enterprise has been recognized by all Taman Tawas Damai residences. This business was started by the entrepreneur in 2010, and it was a family business. Address for he business is at 7 & 9, Laluan Tawas Damai, Taman Tawas Mutiara, 30010 Ipoh, Perak. This is due to the insufficient of electrical stores that offers product & services which have a variety selection of the products. Services and products that were offered by this store was varieties of lamps, fans, electrical appliances such as socket, plug, wire and so on, ironworks such as grills, awning, skylight and others, wiring and plumbing. The major problem that was faced by MZ Lighting Enterprise is marketing problems. The problems that related to the marketing problem were lack of expertise and insufficient knowledge in marketing strategies, inactive in social marketing in residential area and location of the premise is not strategic. This marketing problem was closely related to the intelligent of the marketing strategy which are important to all businesses to become more successful. The major problem that was faced by MZ Lighting Enterprise is lack of expertise which lead to decreasing amount of customer comes to their store and the best method to overcome the problem was by create geo-targeted restaurant ads with online advertising platforms such as Facebook, Instagram, and Twitter to promote their business’s best visual content. MZ Lighting Enterprise also needs to face with other competitors and it likes to set a lower price compared to prices set by MZ Lighting Enterprise. But, the price set by MZ Lighting Enterprise was worth to the quality of services.


Item Type: Entrepreneurship Project
Email / ID Num.
Ahmad Zubir, Nur Liyana
Email / ID Num.
Thesis advisor
Zubir, Ahmad Mudzfir
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Success in business. Performance
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Keywords: Family business, Lighting business and electrical stores that offers product & services
Date: 13 June 2021
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