Case Study : Fashion Valet Sdn. Bhd. (Datin Vivy Yusof) / Ameera Balqeesh Azlan

Azlan, Ameera Balqeesh (2021) Case Study : Fashion Valet Sdn. Bhd. (Datin Vivy Yusof) / Ameera Balqeesh Azlan. [Entrepreneurship Project] (Unpublished)


The objective of this case study is to research the famous Malaysian entrepreneur
Datin Vivy Sofinas Binti Yusuf who is co-Founder of Fashion Valet and founder of Duck
Group and Duck Cosmetics. I made a research on company and identify the background of
company. Fashion Valet Sdn. Bhd. is a fashion E-commerce platform based in Kuala
Lumpur, Malaysia by Vivy Yusof and her husband, Fadzaruddin Shah Anuar. The reason
why I choose Vivy Yusuf because she is one of the successful Malaysian entrepreneurs.
At first, I briefly explained the introduction in my case study that consist of
background Fashion Valet Sdn. Bhd. followed by Duck Group and Duck Cosmetic. Next,
followed by the complete company information on how she and her husband managed to
open a Fashion Valet. Fashion Valet focus on women clothing than men clothing. Beyond
the successful of Fashion Valet, Vivy created a Duck Scarves and Duck Cosmetic. Then, I
explained a Personal Entrepreneurial Competencies refers to the key characteristics that
should be possessed by successful entrepreneurs to perform entrepreneurial functions
effectively that show on Vivy Yusuf. The Personal Entrepreneurial Competencies that I
choose are sees and acts on opportunities and initiative to explain the characteristic of Vivy
Yusuf to be a successful entrepreneur.
At the end of this case study, I learned on how to business in real world. Then, I
evaluate the business performance through the SWOT analysis which comprises of strength,
weaknesses, opportunity, and threat. From this analysis, a few of the company’s SWOT
aspects that can be improved over time can be identified.


Item Type: Entrepreneurship Project
Email / ID Num.
Azlan, Ameera Balqeesh
Email / ID Num.
Thesis advisor
Zubir, Ahmad Mudzfir
Subjects: H Social Sciences > HD Industries. Land use. Labor > Leadership in women. Women executives
H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Success in business. Performance
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Keywords: Famous Malaysian entrepreneur, Fashion Valet and women clothing and men clothing
Date: 13 June 2021
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