Technology Entrepreneurship Project (ENT 600) : Puma Group / Harris Mohd Khairi

Mohd Khairi, Harris (2021) Technology Entrepreneurship Project (ENT 600) : Puma Group / Harris Mohd Khairi. [Entrepreneurship Project] (Unpublished)


The following is case study that important and play a vital role for company to solve a problem. We managed to get a lot of new knowledge about business in the real world. We managed to get the chance and performing case study about Puma, global brand and sport retailer. This catch our interest, also develops research to solve problem of a product Moreover, we did list down SWOT analysis which comprises Strength, Weakness, Opportunities and Threat. This emphasizes us to be more professional, and ready to face challenges. Through SWOT it does help a lot, to help you build on what is good, what are lacking, or even possible to maximize chances to become successful. By times company will able to update about future trends and new technology in sports. Next, we do collected overall information about Puma Company at the beginning as to gather the idea. Then, we proceed with more detailing, precise and focus on solving product especially for Puma Compression Tee. I will discuss detail about problems and provide solutions toward problems.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Khairi, Harris
Subjects: H Social Sciences > HF Commerce > Business
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus
Keywords: Puma Group ; Future Trends ; New Technology
Date: 21 September 2021
Edit Item
Edit Item


[thumbnail of FullText 50750.pdf] Text
FullText 50750.pdf

Download (646kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details