Technology Entrepreneurship Project (ENT 600) : Puma Group / Harris Mohd Khairi

The following is case study that important and play a vital role for company to solve a problem. We managed to get a lot of new knowledge about business in the real world. We managed to get the chance and performing case study about Puma, global brand and sport retailer. This catch our interest, also develops research to solve problem of a product Moreover, we did list down SWOT analysis which comprises Strength, Weakness, Opportunities and Threat. This emphasizes us to be more professional, and ready to face challenges. Through SWOT it does help a lot, to help you build on what is good, what are lacking, or even possible to maximize chances to become successful. By times company will able to update about future trends and new technology in sports. Next, we do collected overall information about Puma Company at the beginning as to gather the idea. Then, we proceed with more detailing, precise and focus on solving product especially for Puma Compression Tee. I will discuss detail about problems and provide solutions toward problems.