Technology Entrepreneurship Project (ENT 600) : Umbro / Fatin Nabila Zamrimahdi

This is an attempt to know how the theories can be applied to practical situation. As a student in UiTM Perlis, it is a part of my study for everyone to undergo a case study project. So, for this purpose, we got the opportunity to research a company which manufactured the different product that we want to analyse, which is Umbro Company, currently based in United Kingdom. In the first part of the project report, the general information of the company has been collected. Information is gathered through the primary and secondary source as well. In the second part of the report, contains the specialized subject study which is company background, organizational structure, products, and services that Umbro provides. Next, we study about the technology of Umbro products, which is basically a normal technology used, as well as business marketing and its operational strategy used by the company to promote their products which we find quite interesting. Lastly, we do some research about the company financial achievements regarding how they manage their financial as well as achievements gain from the financial management. Goals indicate what a business unit wants to achieve. Strategy is an action plan for getting the goals. Every business must design a strategy for achieving its goals, consisting of a marketing strategy, and an effective management. In this case study, we analysed the strength, weaknesses, opportunities, and threats of this company in real business world by using SWOT analysis. Thus, from the needs and demands from the existing consumers of this company, we analysed and find a solution to overcome and to fulfil their needs in Consumer Trend Canvas (CTC) analysis, making it as our innovation to be continued in new Product Development task