Technology Entrepreneurship Project (ENT 600) : Apple Inc. / Muhammad Faisal Mohamad Kamal

Apple. Inc is a company that produces variety types of services, software and gadget. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer, though Wayne sold his share back to Jobs and Wozniak within 12 days. It is located at Apple Parkway, California, U.S.A. One of the products produce by Apple. Inc is iWatch series 6. iWatch is a smartwatch that provides many function like a gadget and te many reasons why people tend to choose Apple brand compare to others is because the apps include in the smartwatch is efficient and compatible. After that, the objectives of this study are to analysed the problems that Apple. Inc faced and provide better solutions to overcome the problems and to suggest a recommendation to the company in order to improve their company in the future. In this case study, SWOT analysis has been used so that I can analyzed the strength, weakness, opportunity and threat for this Apple company. I also able to came out with a good solution to overcome the weakness that can be exposed to threat. Last but not least, I hope that this case study will help a bit for Apple company to improve their product and services based on customers feedback.