Technology Entrepreneurship Project (ENT 600) : Nike / Muhamad Izzat Aiman Abdul Rashid

Abdul Rashid, Muhamad Izzat Aiman (2021) Technology Entrepreneurship Project (ENT 600) : Nike / Muhamad Izzat Aiman Abdul Rashid. [Entrepreneurship Project] (Unpublished)


This project is an attempt to know how the theories can be applied to a practical situation. As a student in UiTM Arau, it is a part of a learning for everybody to perform a case study project. So, for this purpose, I got the opportunity to do a research on company which manufactured the same product that I want to develop, which is Nike Corporation. Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020. NIKE, Inc. introduced the new Nike+fuelband, giving runners real-time performance feedback on their distance, pace, time and calories burned with just a glance at their wrist. In the first part of the study, I found that several problems that stop the production of this product in April 2014 has discontinued the Fuelband and focus on software applications. My focused is on Nike+ FuelBand. Those problem it does not fare well for resistance based activities including weight lifting and yoga workouts. The FuelBand is water-resistant, but not waterproof, thus it cannot be used for any in-water activities.At the end of the study, I performed a SWOT analysis to detect this kind of problems. I recommend Nike Inc to re-product Nike+ Fuelband to upgrade the performance and attractive design to attract the customer to buy then the Nike can make profit for own because nowadays their only collaboration with Apple Inc for smartwatch apple and provide Nike apps for apple use. I also recommend offered many more features and design and it haveIP68 that is water resistant so that easy to use for sport water activities.


Item Type: Entrepreneurship Project
Email / ID Num.
Abdul Rashid, Muhamad Izzat Aiman
Subjects: H Social Sciences > HF Commerce > Business
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus
Keywords: Nike ; Nike+Fuelband ; Collaboration
Date: 17 September 2021
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