Case Study : SR Asia Resources Sdn Bhd / Siti Nurfarhana Ahmad Zaini

Ahmad Zaini, Siti Nurfarhana (2021) Case Study : SR Asia Resources Sdn Bhd / Siti Nurfarhana Ahmad Zaini. [Entrepreneurship Project] (Unpublished)


SR Asia Resources Sdn. Bhd. incorporated on 14th February 2014 and located in Taman Industri Alam Jaya, Bandar Puncak Alam and 100% Bumiputera company. Sr Asia Resources Sdn Bhd is fully managed by Dato’ Mohd Syukri bin Ibrahim as company director and assisted by several staff in the company management as well as matters relating to the business and work.
It was founded by its owner, Dato’Mohd Syukri Ibhrim. He at first start working as a dishwasher after finishing his study in secondary school. With 10 years of experience working in canteen, he opened his own canteen in 2008. The experience of working as a dishwasher makes him interested to have his own business within the soap and detergent industry. Using the profit from his canteen business, he starts doing his detergent business on a small scale. In 2015, he opened his detergent manufacturing factory in Puncak Alam, Selangor. SR Asia Resources is well known in manufacturing liquid detergent products with the tagline “Suci, Bersih, Wangi” and their products are halal certified by Jakim. Therefore, the muslim customers will not need to worry about the halal status of their products and they can use it confidently.


Item Type: Entrepreneurship Project
Email / ID Num.
Ahmad Zaini, Siti Nurfarhana
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Success in business. Performance
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Bumiputera company, The soap and detergent industry, Cleaning product, laundry cleaning product, dishwashing product and household cleaning products.
Date: May 2021
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