Case Study : Muslimah Manufacturing Sdn. Bhd. / Siti Aisyah Azmi

Azmi, Siti Aisyah (2021) Case Study : Muslimah Manufacturing Sdn. Bhd. / Siti Aisyah Azmi. [Entrepreneurship Project] (Unpublished)


Sungai Petani, a thriving business centre rich with its lush paddy fields and also Kedah's second largest town, is where Muslimah Skincare and Cosmetic Manufacturing Sdn Bhd (MMSB) was established, located 55 kilometres from Alor Setar. The managing director (MMSB) was founded in April 2007 by Puan Hajah Famiza Zulkifli. Its initial goal was to implement halal skin care products made from natural resources. Puan Hajah Famiza Zulkifli collaborated with a team of chemists with extensive experience in research and design, especially in skincare and cosmetics. (MMSB) is established in 2006 for the purpose of producing halal skincare and cosmetics, body care, hair care, baby care and home care products using Malaysia’s local herbs. There are currently 70 different types of halal products available on the market, and this trend is expected to continue in personal care in moving towards natural eco-friendly and safer products. (MMSB) R&D team is constantly inventing safer products with less chemicals and herbal strikes such as Centella asiatica, Areca catechu, and others that
have been used for decades to improve beauty and health.
Among the earliest range of products introduced was whitening soap, baby soap and Santa LaPlante with only one machine and 9 staff this company is a highly driven company successfully to produce further product such as hand wash and dishwashing liquid. It is 100% Islamic Bumiputera Malaysian company that manufactures a range of halal skin care, personal care and home care products. (MMSB) are eco-friendly, environmentally friendly and biodegradable with the use of minimal chemical ingredients. Furthermore, most products available are sourced from plants and animal free ingredients. Among the range of products (MMSB) manufactures are skin care and cosmetics items such as facial wash, toner, moisturizer, face masks and body lotion. (MMSB) also provides a range suitable for those performing Umrah and Hajj. Besides also offering body care products such as talcum powder
for babies and adults, deodorants and firming cream. Other than that, it also produces glycerine soap and home care products such as laundry detergent and fabric softener. (MMSB) is spiced
with the first 100% Islamic Bumiputera Malaysia company to manufacture skin care, personal care, and home care products to the world (Muslimah Manufacturing Sdn Bhd’s Company
Profile, 2012).


Item Type: Entrepreneurship Project
Email / ID Num.
Azmi, Siti Aisyah
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Success in business. Performance
T Technology > TT Handicrafts Arts and crafts > Clothing trade
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Manufacturer Of Cosmetic Products, Malaysia’s local herbs, Halal skincare and Cosmetics
Date: 5 May 2021
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