Case Study : D’Pandamaran Enterprise / Nurul Ain Izzati Bahari

This case study is about analysis on D’Pandamaran Enterprise company. The purposes of this case study are to find out the company’s problems using SWOT analysis, to identify the solutions for the company’s problems and to give recommendations and improvements to the company. SWOT analysis being used to determine the company’s strengths, weaknesses, opportunities and threats. The findings for this case study are this company have lack number of workers and experts, less known by a lot of people, only produce small number of dishes, existence of new competitors near food stall and many people think it is Chinese restaurant. There are three major problems for this company which are people do not know about this company, they have lack number of workers and experts and they only serve a small number of dishes. Recommendations for this company’s problems are they need to promote their food and service via banner and Internet, they need to increase the number or workers and experts and they also need to increase the number of dishes to be sell.