Case Study : Bestari Sales & Marketing Sdn Bhd / Nur Umirah Abu Kassim

Abu Kassim, Nur Umirah (2021) Case Study : Bestari Sales & Marketing Sdn Bhd / Nur Umirah Abu Kassim. [Entrepreneurship Project] (Unpublished)


Bestari was established in 2004 after years of experience in the functional food ingredients industry. Created as sister company of the Synerchem Group with the sole intention of making cooking easier for everyone. Bestari initially was only a manufacture of Crispy Fried Chicken Coating Mix which is now the popular fried coating chicken here in Malaysia and the leader in the product category. With the product they realised that their customer found joy frying chicken at home due to simplicity of making this traditionally time-consuming and delicious dish, besides it not only saves family unnecessary cost from dining out but also brings the family together and closer. Based on the inspiration, Bestari made it as their mission to create a wide variety of super easy, ready-to-cook premium HALAL food products that can be easily used by everyone because they believe that everyone deserves to be able to cook delicious food easily.


Item Type: Entrepreneurship Project
Email / ID Num.
Abu Kassim, Nur Umirah
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Success in business. Performance
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Food ingredients industry, HALAL food products and Manufacturers, Distributors, Processors of Coating Pre-mixes, Meat Marinades, Spicesm
Date: 5 May 2021
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