Technology Entrepreneurship Project (ENT 600) : Asics Company / Syaza Nur Nadirah Afzainiam

This is endeavour grasp how the theories can be applied to a practical situation. As a student of UiTM Perlis, it is part of the study to everyone to undergo this case study project. For the purpose, I got a chance to research a corporate entity that manufactures a product that caught our attention, which is Asics Group, sport retailer. First thing first, the information regarding the corporation has been collected generally. Information is gathered through a primary and secondary resources. In the second part of this case study contains specialized subject studies. The purpose of this case study project is to figure the background, organizational structure, products and services that Asics Group provide. In this case study, I have analyse the strength, weaknesses, opportunities and threats of this company in a real business world using SWOT analysis. Besides, I also studied regarding the product manufactured by Asics, which Asics has their technology in manufacturing their product which is different and rare among others product.