Itadakimasu / ‘Atifah Drani ... [et al.]

Drani, ‘Atifah and Taredi, Abdul Azim and Mohd Zakir, Nurnajidah and Suzaimi, Amirul Aiman (2021) Itadakimasu / ‘Atifah Drani ... [et al.]. [Entrepreneurship Project] (Unpublished)


The business that we choose to create is meals product. The brand of the business is (ITADAKIMASU). The main products that this company sells are various type of Japanese cuisine but using local Malaysian ingredients and being served in a traditional Japanese way which is in a bento style. (Itadakimasu) does not only provide meal
set, we also provide many types of fruit juice such as watermelon juice, orange juice, strawberry juice and many more with an affordable price.
The purpose of the business is to satisfy our customer needs. For an example is to create many types of food products which is nutritious, low in sugar and fat as humans need a balanced diet to have the ideal weight. Additionally, humans also need a balanced diet for strong muscle and bone formation. Healthy foods can also prevent many diseases such as heart attacks, obesity and diabetes. According to Sinar Harian news on 14 November 2019, Malaysia particularly in Shah Alam ranked as the highest obesity rate in whole Asian. This is why we want to create a healthy meal that customer can consume according to the food pyramid.
The business location is in Seksyen 7, Jalan Aluminium Satu 7/27A, 40000 Shah Alam, Selangor. We choose to run a business there because the location is one of the cities that have the highest population of the higher learning students, residents and workers. Our product will be selling every Monday until Saturday start by 7a.m until 7p.m.
By completing the business planning, we analyze and planning is done by categories.
The categories are marketing, operations, organizational and financial. To understand more deeply about the planning, we also conduct business model canvas. Business Model Canvas is a strategic management for developing new or business models.


Item Type: Entrepreneurship Project
Email / ID Num.
Drani, ‘Atifah
Taredi, Abdul Azim
Mohd Zakir, Nurnajidah
Suzaimi, Amirul Aiman
Email / ID Num.
Ismail, Shaira
Subjects: H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence > English language
Divisions: Universiti Teknologi MARA, Pulau Pinang > Permatang Pauh Campus > Faculty of Business and Management
Keywords: Business, Customer, Food Products
Date: 2 January 2021
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