Factors influencing students' satisfaction at MAHSA University / Wan Siti Husna W Rasir

W Rasir, Wan Siti Husna (2018) Factors influencing students' satisfaction at MAHSA University / Wan Siti Husna W Rasir. [Student Project] (Unpublished)

Abstract

MAHSA University establish in earnest in the year 2005 in Pusat Bandar Damansara, Damansara Heights. Kuala Lumpur with the belief that higher education in the field of healthcare is a vital component in the development of the nation. With due persistence and generous support from students, staff and the public, MAHSA is proud to announce its latest achievement of receiving University status. The intention of this study is to analyze what are factors of university influence students' satisfaction. Other than that, this research is to find out independent variables influence dependent variable. The students' satisfaction is strongly featured on the university's factors. Due to the rapid change of the environment, students are more interested with the student life as it can improve their life path and easy reach their target result. All students have one goal which like to success in exam. The findings of this research can help researcher to improvise the factors of satisfaction and can make decision to decide on which elements that university should focused on so that they can achieve the objectives. Given that, the aim of this study was to examine the factors that influencing students' satisfaction at MAHSA University. The factors involved in this study were quality of university facilities, university location and university image. The data of the study were collected by using questionnaires which 362 of questionnaires distributed to the respondent. By using Krejcie and Morgan (1970) greatly simplified the size of respondents.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
W Rasir, Wan Siti Husna
2015290974
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohamad Malom, Mardziyana
-
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
L Education > LB Theory and practice of education > Higher Education
L Education > LB Theory and practice of education > Higher Education > College choice
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administrations (Hons) Marketing
Keywords: Student statisfaction, UiTM Cawangan Johor Segamat
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/49875
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