Social media portfolio : Apam Johol / Zila Fadil Murshid

Fadil Murshid, Zila (2018) Social media portfolio : Apam Johol / Zila Fadil Murshid. [Entrepreneurship Project] (Unpublished)


This social media portfolio is to forecast the development of product that is here to offer is a snack product called Apam, It was known as "Apam Daun Rambai" but now called "Apam Johol". The food industries all over the world have to find new successful strategies and business models. The reason for the necessary changes is based on the ongoing shift from analog to digital production technologies and media products, bringing about new business opportunities on the supply side in combination with changes in the media use on the demand side. The economic situation of major parts of the printing industries is a challenging task. The task for make the delicious Apam Johol is difficult task because I have to understand which technologies, processes and markets fit best to implement successful business strategies. Therefore, in this paper strategic options are analyzed based on business service food strategy model, a business model canvas, the core competence approach and the analysis of disruptive changes caused by the vitalization. In order to classify possible strategies and business models a portfolio approach with two dimensions (Technology, Market) is used. Possible business models are identified and assigned to the portfolio.


Item Type: Entrepreneurship Project
Email / ID Num.
Fadil Murshid, Zila
Email / ID Num.
Thesis advisor
Zainal Abidin, Zanariah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Keywords: Apam Johol, Apam Daun Rambai, Food
Date: 2018
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