Facebook report on bioclean washing powder / Nur Liyana Kamaruddin

Kamaruddin, Nur Liyana (2018) Facebook report on bioclean washing powder / Nur Liyana Kamaruddin. [Entrepreneurship Project] (Unpublished)


The aim of the report is to provide detail of marketing and sales from online business. Where, the products must be introduced to the customer through facebook page. Actually, this is not an easy at the first time to attract target customer to likes our facebook page and react. This is due to our product brand is not familiar in the Malaysian market. Many strategies have been used in order to influence customer to likes and buy our product. For example, welcome deals and other promo sales. I also use other method to encourage customer to buy. I give them free sample of 200g detergent powder for them to use. This is my strategy on introducing my product in the market. The report describes the details of our product that wanted to sell which is BioClean Washing Powder. For starting, we only have one product so that our customer can focus on the original one. This laundry detergent product can help customer to manage and handling their white clothes. Our main target customer is mothers. Based on our research, most of mothers managing their school children clothes. Well, as we know children are more active nowadays. Where, it can make their whitens clothes become dirty. Thus, we come out with this product in order to help mothers in managing their laundry smoothly. Furthermore, our product is 100% safety to use because it is formulated by SIRIM, which are from trusted organization. Based on our analysis after one (1) month started, the sales is not very high. But, in terms of people reach and engage to see the posts is high. We come out with the attractive advertisement in facebook page and interesting content to influence others people see the posts. So, from here they are interested to follow us. Furthermore, currently the total number of people likes our facebook page is 18 people and have 2 followers. Where, most of them is a mothers. Normally, I will do cash on delivery to them. This is because most of them are living in the location that we have coverage which is Shah Alam.


Item Type: Entrepreneurship Project
Email / ID Num.
Kamaruddin, Nur Liyana
Email / ID Num.
Thesis advisor
Zainal Abidin, Zanariah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Industry > Small and medium-sized business. History
H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Keywords: Facebook, Report, Bioclean, Washing powder
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/49800
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