Customers' purchase intention on takaful in Malaysia / Nur Alwani Mohd Zainon

Purpose of this research is to determine the factors that affect the purchasing intention of Takaful by people who are living in Malaysia. There are several factors that can affect the customers' purchase intention on Takaful which are in terms of buying, which are price, quality, convenience and brand image. These elements are significant in order to increase customers' purchase intention. This research is also to identify the perspective of our respondents in Malaysia about which are the most influence factors that can affect customers' purchase decision. The researcher collected primary data by preparing questionnaires to 100 respondents. Then the data being analyzed by using SPSS method.