The new norm: going online / Norhidayah Ali ... [et al.]

Ali, Norhidayah and Andin Salamat, Azni Syafena and ohamed Isa, Zuraidah (2020) The new norm: going online / Norhidayah Ali ... [et al.]. FBM Insights, 2. pp. 41-42. ISSN 2716-599X


The year 2020 has been marked with an unprecedented pandemic, known as COVID-19. This pandemic has far-reaching impacts on countries, economies, businesses, and societies. It has caused many private and public sectors to stumble, leading to severe threats to the macroeconomy as a whole. This pandemic has affected customers’ online behaviour as most retail outlets were compelled to close down temporarily, including in Malaysia. On 16 March 2020, the Prime Minister of Malaysia Muhyiddin Yassin declared a partial lockdown or also known as the Movement Control Order (MCO) across the country, effective from 18 March 2020. The early phases of the MCO implementation involved practising several standard operating procedures (SOP), including limiting only one person per family that could go out to buy necessities items and only essential private and public companies were allowed to open within certain business hours. Due to these restrictions, consumers turned to online transactions and purchasing activities.


Item Type: Article
Email / ID Num.
Ali, Norhidayah
Andin Salamat, Azni Syafena
ohamed Isa, Zuraidah
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > Electronic commerce
Divisions: Universiti Teknologi MARA, Kedah
Journal or Publication Title: FBM Insights
UiTM Journal Collections: Others > FBM Insights UiTM Cawangan Kedah
ISSN: 2716-599X
Volume: 2
Page Range: pp. 41-42
Keywords: countries, economies, businesses, societies
Date: 2020
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