Online shopping: what make consumer’s prefer to it? / Wan Shahrul Aziah Wan Mahamad and Yong Azrina Ali Akbar

Wan Mahamad, Wan Shahrul Aziah and Ali Akbar, Yong Azrina (2020) Online shopping: what make consumer’s prefer to it? / Wan Shahrul Aziah Wan Mahamad and Yong Azrina Ali Akbar. FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah vol. 2, 2. pp. 37-40. ISSN 2716-599X

Abstract

Electronic Commerce has experienced a rapid growth in the last few decades and the advancement of Internet provides a prospect for online shopping and changed the way consumers buy goods and services (Anitha, 2017). With the ever-growing impact of the internet on the lifestyles of consumers, the internet has been becoming both a tool and a segment of cyberculture (Macek, 2004), and a more significant marketing medium.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Wan Mahamad, Wan Shahrul Aziah
aziah436@uitm.edu.my
Ali Akbar, Yong Azrina
yong198@uitm.edu.my
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > Electronic commerce
Divisions: Universiti Teknologi MARA, Kedah
Journal or Publication Title: FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah vol. 2
ISSN: 2716-599X
Volume: 2
Page Range: pp. 37-40
Keywords: Electronic; lifestyles; internet
Date: 2020
URI: https://ir.uitm.edu.my/id/eprint/49649
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