Selection of mobile network operator using Analytical Hierarchy Process (AHP) / Nida Fatihah Abdul Rahman, Sumaiyah Noorzali and Syaidatul Mardiana Omar

Nida Fatihah, Abdul Rahman and Noorzali, Sumaiyah and Omar, Syaidatul Mardiana (2018) Selection of mobile network operator using Analytical Hierarchy Process (AHP) / Nida Fatihah Abdul Rahman, Sumaiyah Noorzali and Syaidatul Mardiana Omar. [Student Project] (Unpublished)

Abstract

In Malaysia, the most well-known mobile network operator subscribed are Celcom, Maxis, Digi and U Mobile. These mobile network operators promote a variety of data package to attract user for buy. The Analytic Hierarchy Process model is used to select the multi-criteria decision-making problem in selecting the most preferred mobile network operator in the selected area, Universiti Teknologi Mara (UiTM) Negeri Sembilan. Criteria related mobile network operator were considered and questionnaires regarding selection of mobile network operator were distributed among students and staffs in three branch campuses of UiTM Negeri Sembilan, which are Seremban, Rembau and Kuala Pilah. The objective of this study is to identify the important criteria that were considered by user in choosing the best mobile network by using Analytic Hierarchy Process (AHP) and to identify the most preferred mobile network operator among user also using AHP. As the result TM and Celcom are found to be the most preferable mobile network operator among students and staffs. Network coverage becomes most important criteria in selection process followed by data package, price and value added

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Nida Fatihah, Abdul Rahman
UNSPECIFIED
Noorzali, Sumaiyah
UNSPECIFIED
Omar, Syaidatul Mardiana
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Buang, Rasidah
UNSPECIFIED
Subjects: Q Science > QA Mathematics > Mathematical statistics. Probabilities
Q Science > QA Mathematics > Mathematical statistics. Probabilities > Data processing
Q Science > QA Mathematics > Analysis > Analytical methods used in the solution of physical problems
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Seremban Campus > Faculty of Computer and Mathematical Sciences
Programme: Bachelor of Science (Hons.) Computational Mathematics
Keywords: Selection, mobile network operator, Analytical Hierarchy Process, AHP
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/49594
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