“Fomsumerism” and beauty consumerism among social media users in Malaysia / Ahlam Abdul Aziz, Nurfarhanah Hasnuden and Wardatul Hayat Adnan

Abdul Aziz, Ahlam and Hasnuden, Nurfarhanah and Adnan, Wardatul Hayat (2021) “Fomsumerism” and beauty consumerism among social media users in Malaysia / Ahlam Abdul Aziz, Nurfarhanah Hasnuden and Wardatul Hayat Adnan. Forum Komunikasi (FK), 16 (1): 5. pp. 64-91. ISSN 0128-2379 (e-ISNN)

Abstract

‘Fomsumerism’ comes from a present-day social expression used in allusion to someone who have the emotional experience of generally attached with social media that is FOMO (Fear of Missing Out). This study explains the concept of ‘Fomsumerism’ and its connections with consumer behaviour which lead to consumerism. ‘Fomsumerism’ that trigged from social media conductive to consume beauty products as what they view from their wall. This will apply to those who are concern about the beauty products and will ensure that they will be the pioneer of having the product.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Abdul Aziz, Ahlam
UNSPECIFIED
Hasnuden, Nurfarhanah
UNSPECIFIED
Adnan, Wardatul Hayat
UNSPECIFIED
Subjects: H Social Sciences > HM Sociology > Social psychology > Interpersonal relations. Social behavior
H Social Sciences > HM Sociology > Groups and organizations
P Language and Literature > P Philology. Linguistics > Communication. Mass media
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Communication and Media Studies
Journal or Publication Title: Forum Komunikasi (FK)
UiTM Journal Collections: UiTM Journal > Forum Komunikasi (FK)
ISSN: 0128-2379 (e-ISNN)
Volume: 16
Number: 1
Page Range: pp. 64-91
Keywords: FOMO, ‘Fomsumerism’, Consumerism,
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/49491
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