Soulmate Bridal / Andrea Sovilea Jaine ... [et al.]

The name of our business is Soulmate Bridal. We purposely chose 'soulmate' as the
name of our company because we want couples who come to our bridal to be each other's
companion forever. The idea to come up with this bridal idea originated from the two partners,
Ben and Andrea as both of them are familiar with this kind of business. The trend of marriage in
Sabah is that the bride and groom do not only wear white gown and black coat for their wedding
but also their traditional costumes. So, to fulfill that demand we are providing a variety of
wedding costumes from wedding gown till traditional costumes. The market for this business is
also doing very well in Kota Kinabalu because the population is increasing from time to time and
bridal services are on high demand as well.
Our bridal will be situated at Sulaman Sentral, which is situated in Sepanggar. We have
found that this area is very suitable for our bridal as the economic development is being done
rapidly and there are lots of parking spaces. The shop that we have selected can be easily seen
from the main road which is an advantage for our business to be known. There are also plenty of
amenities in this area for the benefit of our business and our customers.
The market target for our business will be the newlyweds; particularly for couple who
wants to get married. Another target will be traditional dancers from schools, universities or any
parties who wish to rent our traditional costumes to make performance.